In 2010, Southern Wine & Spirits of America built its first greenfield operation in Indiana starting from absolute scratch. I have been blessed enough to have been a part of an ambitious group of people looking to change the three-tier system for the better and work as the example for all of SWS. While at SWS, I have been promoted twice starting as a Key Account Manager in the Chain division. I managed the day to day business and corporate calls to accounts such as Meijer, Strack & VanTil, Martin's, and our single largest customer of all SWS, CVS. While in this role, I worked to position SWS INDIANA as the category captain for CVS, where we became in charge of all planograms and shelf planning for the chain as a new organization.
I then became a Trade Development manger for the Diageo portfolio of brands, in charge of marketing, pricing, innovation launches, the wine portfolio, and the Chain Channel of business. Where we grew the DC&E (now Treasury brands) portfolio and planned successful innovation launches for all of the Diageo portfolio. I also wrote new processes in how we operated, many becoming best practices for the entire organization.
My most recent stop has been the last 3 years as the Director of Training working to professionalize the position, and create a focus on our corporate culture, talent management initiatives, and ensuring we have strategic goals in place to ensure our future growth as an organization.
As of August 1st, 2016, we recently merged with Glazer's Wine & Spirits nationally to become Southern Glazer's Wine & Spirits. With that change, came some new, brand opportunities, where I recently decided to move back to brand building and trade development with the new Transatlantic Division and Bacardi and Patron.